Contents For the first time is devoted CINEMA an adjective. What we describe as BEAUTIFUL, perspective is not only a radically subjective subject, but also fashionable contemporary trends and cultural influences. An extremely imprecise attribute, then, with which we want to entice with their digital magazines upgraded images of beautiful people like Mizzen, models and Hollywood stars. CINEMA 53: Nice to but for once not the world of the rich and famous at the center, but the beauty of form and content of the film. We are interested in the aesthetics of the film surface and the cheesy happy ending customized romances. Besides the beautiful swans but also get the ugly duckling ugly beasts and their appearance.