- Rather than just standard pictorials, Frivol leaned into a "lifestyle and pop culture" vibe. It paired pin-up photography with reader letters, short erotic fiction, and lifestyle articles tailored to the changing social landscape of the 1970s.
- "die schönsten sexfotos aus frivol" (the most beautiful sex photos from frivol).
- "Frivol" is a German word that translates directly to frivolous, naughty, or cheeky in English.
